Royal Robbins, the climber, opened Mountain Paraphernalia, an outdoor equipment shop in Modesto, California in 1968. In the 1960s Royal had several first ascents in Yosemite which led him to form a company supplying proper outdoor gear and hardgoods. His wife Liz had the knack for designing comfortable, durable clothing like the Mojave Desert Pucker shirt for men, and the Expedition Stretch shirt for women. Today she reinforces the company’s core values to get outdoors and seek adventure in the company now known as Royal Robbins.