Royal Robbins

 In the 1960s Royal Robbins had several first ascents in Yosemite which led him to form a company supplying proper outdoor gear and hard goods. Royal opened Mountain Paraphernalia, an outdoor equipment shop in Modesto, California in 1968.His wife Liz had the knack for designing comfortable, durable clothing that evolved to the current best selling styles like the Expedition Stretch shirt series, Jammer pants, Discovery Skirt and Capris for women, and the San Juan and Mojave Desert Pucker shirts for men. Today she reinforces the company’s core values to get outdoors and seek adventure.